Keiko Furoshiki makes multipurpose fabric wraps inspired by Japanese tradition but adapted for modern use. Designed by Japanese-American artist Keiko Kira, these Furoshiki wraps are beautiful, durable, and reusable.

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Art Direction:









The packaging design was meticulously crafted with the enchanting concept of unfurling a delicate flower bud, revealing its hidden beauty petal by petal. This ingenious idea sought to captivate the senses and evoke a sense of wonder, much like the gradual unveiling of nature's exquisite creations.

Each element of the packaging was thoughtfully considered to mimic the gentle process of nature awakening. The outer layer was designed to resemble the protective sepals, shielding the inner treasure. As one began to explore further, the packaging's ingeniously designed flaps or tabs mimicked the sensation of peeling away the first layer of petals, gradually unveiling the captivating surprise within.

The color palette and texture of the packaging were carefully chosen to evoke the soft, velvety touch of a real flower petal, creating a tactile experience that enhanced the visual delight. Even the scent of the packaging material, if applicable, might have been infused with subtle floral notes, enhancing the immersive experience and further deepening the connection to nature's wonders.

Ultimately, this packaging design transcended its functional purpose and became an embodiment of the idea that beauty can be found not only in the final product but also in the journey of discovery. It transformed the act of opening a package into a moment of delight, making it a truly memorable and enchanting experience.



KEIKO FUROSHIKI
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Owner

KEIKO FUROSHIKI

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